Centerstage Africa

In 2014, Nigeria’s Muazu Adamu, a 21 year-old-student won $20,000 towards implementing his dream of lighting up Africa by boosting power produced from power generators courtesy , the Nescafé Get Started Tour. The tour returns this year bigger and better with a whopping $30,000 at stake. The 2015 Nescafé Get Started Tour has been restyled to help African youth turn their dreams for a better Africa into a reality. From 21 April to 9 June 2015, the Nescafé Get Started Tour truck will travel across Ivory Coast, Senegal, Burkina Faso, Nigeria, and Cameroon to collect the dreams of young people: dreams of starting their own success stories and of making a positive impact on their community and on the continent as a whole. Other countries that would not see the truck of dreams can submit applications online at www.GetStartedAfrica.com.  This year, Nescafé is amplifying the Get Started Tour with digital support and a mobile campaign to exceed the impressive figure of more than 10,000 ...

Côte d’Ivoire’s victory against Ghana during the 2015 African Cup of Nations final was widely unexpected and regarded as a historic victory. The Elephants, the Ivorian national football team, were certainly not the favourite team, but they surprised most observers with a repeat of their victory against Ghana 23 years ago, a match again won on penalty kicks. As an economist and a football fan, I cannot resist drawing a certainly non-linear correlation between soccer and economic growth, and revisiting a compelling comparison between the different economic trajectories the two countries have taken in the last decade, and their performance in the most popular sport in the world. The relationship between soccer performance and economic performance has never been confirmed, although Goldman Sachs found an interesting relationship between World Cup victories and equity markets. According to their study, the victory outperforms the global market by 3.5% in the first month, yet such enthu...